lowercase legal - never leave money on the table again.
Join the community of freelancers and consultants who are mastering their legal strategy to close bigger client deals.
For the service-based business owner who’s determined to get the most out of every deal.
Treating the legal of your business like it’s guesswork simply won’t cut it.
Not when you’ve got IP assets like books, proprietary methodologies, and other thought leadership that enable you to charge a premium for your services.
Or a busy client roster that frankly doesn’t have time for scope creep.
Or multiple revenue streams that you’re trying to juggle and make sure you’re not accidentally fumbling the bag for one or all of them.
It doesn’t matter if you’ve got one client or many, one service or several, or one audience or a few:
You deserve to maximize every single client deal you make.
So if you’re ready to::
Spot profit opportunities others miss;
Build comprehensive legal foundations that turn legal decisions into business wins; and
Operate the legal of your business with ease, sophistication, and strength,
Then join the community of consultants, freelancers, and thought leaders who are crafting legal strategies that get the bills paid and then some.
Introducing: lowercase legal
A no-nonsense community where business owners like you finally ditch the legal overwhelm in exchange for strategic mastery.
Because here’s what’s actually stopping you.
Your legal problems aren’t that you lack the right contract template or the perfect contract redlines.
And it’s not because you don’ have a perfect command of legalese.
Your problem is that you don’t have a foundational understanding of how, where, and when different legal issues impact your business so your legal feels like guesswork when it should feel like a well thought out decisions.
Your lack of legal foundations has you focusing on the wrong things and it’s costing you money.
You’re worried about scope creep, but have no idea how much money you’re losing to it.
You’re fighting for mutual indemnity because you think if they have it, then you should have it, but you have no clue how the scope of that same indemnity clause puts your business at risk.
You’re giving up key leverage that would help you enforce the contract in case things go south because you’re not clear on your business’s non-negotiables or how to protect them.
And you’re accidentally signing over the rights to valuable IP that could generate revenue in your business for years to come for pennies on the dollar.
And I get it. Being a service-based business owner is a LOT.
It’s not just that you have to do the marketing, selling, accounting, operations, execution, or wear any other hats that your business requires you to wear.
It’s also that you have to do the legal. And the legal for your business has a lot of facets. You need to know about entity registration, separating your assets, basic tax structures, intellectual property, marketing regulations, any industry-specific regulations that apply to you, contracts, and business insurance.
On top of that, you have to be a legal detective when it comes to your clients. You have to figure out their legal non-negotiables and determine who is in charge of legal at their company (hint: sometimes it’s no one) — all so you can figure out how to approach the dealmaking process.
It’s a lot to juggle.
And what freelancers, consultants, and thought leaders like you need is the right-sized legal for your uniquely positioned business. Something that can help you navigate and make sense of the mess so you can get the most out of every deal.
That’s what lowercase legal is designed to do.
What Members Are Experiencing
Right now, freelancers and consultants inside lowercase legal are getting key tools and strategies that help them:
Negotiate from strength, not fear, because they understand which contract terms actually matter for their specific business
Make decisive legal investments at the right time to support their growth (without wasting money on unnecessary protection)
Spot revenue opportunities that their peers miss because they understand how to leverage legal strategically
Define clear boundaries in client relationships so they know exactly when to walk away and when to make a deal
“Lowercase legal has completely changed how I incorporate contracts and contract negotiations into my business. Rather than approach contracts in a defensive crouch, unsure of exactly what I'm signing and crossing my fingers that it turns out okay, I'm now empowered to ask for exactly what I need and feel confident in my legal decisions. I can even educate my potential clients as an added bonus." - Becca Kranz, freelance writer and lowercase legal Member
What Makes lowercase legal Different
Candidly? You’re working with me, a pretty great legal strategist with over a decade of experience working as legal counsel for giant corporations, tech startups, and small businesses. Not only that, but I spent a couple of years in your shoes. I used to co-own a 6-figure corporate wellbeing business that served medium and large companies, including a Fortune 100.
I know what it’s like to navigate onerous client contracts, fight to price services correctly, and do anything to shorten client payment terms. And I know why those client contracts are so onerous and exactly what interests of your client’s they’re designed to protect because I used to write them.
I've settled billion-dollar lawsuits that threatened to end a company in just one year. And I’ve crafted intellectual property strategies that resulted in multi-million dollar deals.
My experiences are what make my approach and what I offer inside of lowercase legal different:
I believe legal should be a revenue opportunity generator, not just a protective measure
I understand the unique challenges that come with being a service-based business that serves corporate clients
I help you build comprehensive legal foundations that transform complex legal concepts into practical business decisions
I respect your time, money, and energy constraints with realistic approaches.
Plus, I'm your legal home base. I help you sort through what's what, guide you to the right resources as you need them, and answer your questions as they come up. No more legal firefighting or wondering if you're missing something important.
See the lowercase legal community in action
Don't just take my word for it. If you’re curious, check out the videos below to see how I work with lowercase legal members so they can level up their strategy game:
Explaining how risk tolerance and personal asset protection strategies play into contract negotiations:
Explaining the disconnect between legal advice on the internet and the right-size legal for most small businesses and how that relates to trademark strategy:
Explaining to a member why it’s not a good idea to use Beyoncé as a model for trademark strategy:
The lowercase legal Foundations
1. Build Your Risk Profile Course (Self-Guided + My Feedback)
A comprehensive risk assessment of your business with personalized feedback from me.
Identify exactly where you're vulnerable across all revenue streams
Create your strategic risk management plan
Understand which legal investments will give you the biggest ROI
Submit your completed profile to me for personalized guidance
Outcome: Know exactly which legal risks impact your business and how you plan to manage them in the short- and long-term
2. Contract Negotiation Mastery Tools & Templates
Access to mini-tutorials and swipe copy that help you ace your next contract negotiation
Proven strategies to eliminate scope creep for good (seriously, this alone can save you thousands annually)
Contract language that maintains your leverage in every negotiation
Red flag identification and negotiation tactics
Payment terms that optimize your cash flow
Outcome: Know what’s in bounds vs. out of bounds for contracts so you know when to make the deal and when to walk away
3. IP Strategy that Makes Business Sense
Use your expertise to secure premium contracts
Develop an IP strategy aligned with your business goals
Learn how to leverage IP assets to justify premium pricing
Create additional revenue streams from your proven methodologies
Structure licensing and usage agreements that protect and profit
Outcome: Recognize opportunities to charge premiums for access to your proprietary methods
4. Ongoing Strategic Support
Your legal home base for complex decisions
Ask me questions directly in our private Slack community
Monthly deep-dive Q&A sessions on strategy, IP, contracts, and profit optimization
Connect with other businesses who are also motivated to level up their legal strategy to get better deals
Access to my vetted legal resource database as your business evolves
Outcome: Confident legal decisions that maximize value in every transaction
From Drowning in Legal Guesswork to Sniffing Out Revenue Opportunities
When you have a comprehensive legal foundation, four things happen naturally:
You maximize every deal because you understand how to structure relationships that protect and increase profit across all of your revenue streams
You create additional revenue centers from IP assets you were previously giving away for free
You operate from strength, not desperation because you have systems that eliminate common problems like scope creep, bad payment terms, and lack of leverage in your contracts
You know when to walk away from clients who won’t meet you in the middle for a fair deal or honor your non-negotiables.
This is for you if:
You're a service-based business owner who's tired of legal firefighting
You're ready to build a comprehensive legal foundation that maximizes value in every transaction
You want to eliminate scope creep, charge premiums for your IP, and structure better deals
You need a legal home base to help you sort through complexity and make strategic decisions
This is NOT for you if:
You're looking for done-for-you legal work or want someone else to handle everything
Your #1 goal is to feel legally protected
You're not ready to invest time in building a proper legal foundation
You prefer reacting to legal issues as they come up rather than preventing them strategically
Your Investment: $1,497 (one-time fee)
No subscriptions. No hidden costs. Just ongoing support and strategic guidance for as long as the community exists.
Limited Founding Member Opportunity
I'm intentionally growing this community slowly to ensure quality and personalized attention for every member.
There are 100 founding member spots total. After that, the price increases and you lose founding member benefits such as personalized feedback on your risk profile, paying a one-time fee to join, and discounts on all my other services.
What Happens When You Join
Immediate Access: Get welcomed into the community and start building your legal foundation right away
Quick Wins: Begin with the Risk Profile Course to identify your biggest profit opportunities or dive into the Contract Mastery Tools
Ongoing Support: Connect with me and other sophisticated business owners for continued growth and profit maximization.
The question isn't whether you can afford to build a comprehensive legal foundation. It's whether you can afford to keep leaving money on the table in every transaction.
Let's get even.
