lowercase legal - never leave money on the table again.
The one-time fee membership for service providers ready to turn legal conversations into profit opportunities.
There’s a solid chance you’re leaving $25k on the table annually.
That’s because you’re approaching your corporate contracts wrong. Most service providers approach contracts from a defensive crouch - just hoping to survive the legal conversation and get back to the "real" work.
But here's what the sophisticated business owner knows: every contract negotiation is a profit opportunity.
While you're focused on not rocking the boat, more successful business owners are using legal conversations strategically to:
Justify premium pricing based on their business’s reputation and intellectual property;
Spot upsell opportunities you're missing completely; and
Position themselves as the expert who educates clients about what they need, not the grateful vendor who’s just happy to be here.
The difference? They understand corporate contracting strategy.
The Strategy Gap That's Costing You Money
You're smart. You've built expertise that serves clients at a high level. But when corporate contracts arrive, you feel like you're speaking a foreign language.
Here's the truth: You're not missing some innate business gene. You're missing insider knowledge of how corporate contracting actually works.
Here’s why the door to higher paying contracts is still closed to you:
You’re not actually sure which terms matter for your business so you end up negotiating the wrong things and missing upsell opportunities.
You keep getting hit with unexpected costs of working with your clients because you didn’t approach the client discovery process correctly.
And, you can’t articulate the value your business brings to the table because you’re not sure what your business’s assets are or how much they’re worth to be able to charge your clients correctly.
But all you need to open the door is the right knowledge.
Knowledge shows you how to stop guessing at your contracts and hoping for the best.
Knowledge that teaches you how to leverage your assets to charge premium prices.
And knowledge that fundamentally changes the way you approach client discovery and onboarding so you actually have the information you need to price your contracts correctly.
Get the knowledge you need to go on the offensive in your contract negotiations and secure the money you deserve.
Introducing: lowercase legal
The membership where ambitious service providers master corporate contracting strategy to command premium rates and spot opportunities others miss.
This isn't about "perfect legal protection" - that's defensive thinking that keeps you small.
Instead, lowercase legal focuses on strategic legal thinking that turns you into the sophisticated business owner who:
Negotiates from strength because you understand which contract terms create profit opportunities
Commands premium rates by positioning your business assets in terms corporate buyers value
Spots opportunities competitors miss because you know how to read between the lines of what your clients are asking for.
Why You’re Still Under-Earning
The legal help available to service providers isn't designed for strategic thinking:
Generic Templates don't teach you how to spot profit opportunities in negotiations
Most Lawyers focus on protection without showing you how to leverage legal to gain a competitive advantage in contracts
Business Coaches understand profit strategies but don’t know enough about contracts to show you how to use them offensively.
That’s why you’re still drowning in work and not making enough money.
What Members Are Achieving
Right now, service providers inside lowercase legal are using corporate contracting strategy to:
Negotiate rate increases by understanding how to position their services properly
Walk away from unprofitable deals confidently because they understand exactly what terms make business sense for their model
Land bigger corporate contracts by asking their clients the right questions in the discovery process
“Lowercase legal has completely changed how I incorporate contracts and contract negotiations into my business. Rather than approach contracts in a defensive crouch, unsure of exactly what I'm signing and crossing my fingers that it turns out okay, I'm now empowered to ask for exactly what I need and feel confident in my legal decisions. I can even educate my potential clients as an added bonus." - Becca Kranz, freelance writer and lowercase legal Member
What Makes lowercase legal Different
Candidly? You’re working with me, a pretty great legal strategist with over a decade of experience working as legal counsel for giant corporations, tech startups, and small businesses. Not only that, but I spent a couple of years in your shoes. I used to co-own a 6-figure corporate wellbeing business that served medium and large companies, including a Fortune 100.
I know what it’s like to navigate onerous client contracts, fight to price services correctly, and do anything to shorten client payment terms. And I know why those client contracts are so onerous and exactly what interests of your client’s they’re designed to protect because I used to write them.
I've settled billion-dollar lawsuits that threatened to end a company in just one year. And I’ve crafted intellectual property strategies that resulted in multi-million dollar deals.
My experiences are what make my approach and what I offer inside of lowercase legal different:
I believe legal should be a revenue opportunity generator, not just a protective measure
I understand the unique challenges that come with being a service-based business that serves corporate clients
I focus on strategic frameworks that transform complex legal concepts into revenue-generating strategies
I respect your constraints with realistic approaches that make business sense first, legal sense second
Plus, I'm your legal home base. I help you sort through what's what, guide you to the right resources as you need them, and answer your questions as they come up. No more legal firefighting or wondering if you're missing something important.
See the lowercase legal community in action
Don't just take my word for it. If you’re curious, check out the videos below to see how I work with lowercase legal members so they can level up their strategy game:
Explaining how risk tolerance and personal asset protection strategies play into contract negotiations:
Explaining the disconnect between legal advice on the internet and the right-size legal for most small businesses and how that relates to trademark strategy:
Explaining to a member why it’s not a good idea to use Beyoncé as a model for trademark strategy:
The lowercase legal Foundations
1. Build Your Risk Profile Course (Self-Guided + My Feedback)
The foundation of premium pricing isn't just knowing your worth - it's knowing exactly which risks your business takes on and how to price them strategically.
Use my risk assessment framework to identify exactly where you create value (and take on risk) across all revenue streams
Understand which business risks translate into premium pricing conversations with clients
Learn the specific questions to ask in your initial client conversations that uncover $5K-15K+ opportunities
Submit your completed profile to me for personalized guidance on your specific business model and opportunities
Outcome: Know exactly how to price your business assets and uncover profit opportunities your competitors are missing in every client conversation
2. Contract Negotiation Mastery Tools & Templates
Access to mini-tutorials and swipe copy that help you ace your next contract negotiation
Proven strategies to eliminate scope creep for good (seriously, this alone can save you thousands annually)
Contract language that maintains your leverage in every negotiation
Red flag identification and negotiation tactics
Payment terms that optimize your cash flow
Outcome: Know what’s in bounds vs. out of bounds for contracts so you know when to make the deal and when to walk away
3. IP Strategy that Makes Business Sense
Use your expertise to secure premium contracts
Develop an IP strategy aligned with your business goals
Learn how to leverage IP assets to justify premium pricing
Create additional revenue streams from your proven methodologies
Structure licensing and usage agreements that protect and profit
Outcome: Recognize opportunities to charge premiums for access to your proprietary methods
4. Ongoing Strategic Support
Your legal home base for complex decisions
Ask me questions directly in our private Slack community
Monthly deep-dive Q&A sessions on strategy, IP, contracts, and profit optimization
Connect with other businesses who are also motivated to level up their legal strategy to get better deals
Access to my vetted legal resource database as your business evolves
Outcome: Confident legal decisions that maximize value in every transaction
From Drowning in Legal Guesswork to Sniffing Out Revenue Opportunities
When you have a comprehensive strategy for corporate contracting, four things happen naturally:
You maximize every deal because you understand how to structure relationships that protect and increase profit across all of your revenue streams
You create additional revenue centers from IP assets you were previously giving away for free
You operate from strength, not desperation because you have systems that eliminate common problems like scope creep, bad payment terms, and lack of leverage in your contracts
You know when to walk away from clients who won’t meet you in the middle for a fair deal or honor your non-negotiables.
This is for you if:
You're tired of feeling like the amateur in every contract conversation
You're ready to use legal strategy to justify premium pricing
You want insider knowledge of how corporate contracting actually works
You're done leaving money on the table because you don't know what to negotiate
This is NOT for you if:
You're looking for someone to handle your legal work for you
Your #1 goal is maximum protection regardless of business impact
You're not ready to think strategically about contracts and negotiations
You prefer staying small rather than learning the game sophisticated business owners play
Your Investment: $1,497 (one-time fee)
No subscriptions. No hidden costs. Just ongoing access to strategic legal thinking that transforms your earning potential.
Limited Founding Member Opportunity
I'm intentionally growing this community slowly to ensure quality and personalized attention for every member.
There are 100 founding member spots total. After that, the price increases and you lose founding member benefits such as personalized feedback on your risk profile, paying a one-time fee to join, and discounts on all my other services.
What Happens When You Join
Immediate Access: Get welcomed into the community and start building your legal foundation right away
Quick Wins: Begin with the Risk Profile Course to identify your biggest profit opportunities or dive into the Contract Mastery Tools
Ongoing Support: Connect with me and other sophisticated business owners for continued growth and profit maximization.
The question isn't whether you can afford to build a comprehensive legal foundation. It's whether you can afford to keep leaving money on the table in every transaction.
Let's get even.
