How to Think Strategically About Brand Protection
Learn how to approach brand protection strategically so that it makes business sense, when trademark registration is worth it, and cost-effective alternatives for your business.
Re-thinking the Legal Requirements for Starting a Business
Learn the crucial difference between legal requirements and legal “shoulds” when starting a business. Get clear guidance on what's actually mandatory versus optional, and discover how to make smart legal decisions for your small business without unnecessary expenses.
The Root Cause of Your Legal Stress as a Business Owner
Business owners experience legal stress because they don't understand what legal risk is. This article explains what legal risk is, why it’s important, and why not understanding it is stressing you out.
Here’s Why it’s so Hard to Understand Legalese
The reason why it is so hard to understand legalese for everyday people is because legalese was created to protect the ultra rich over a thousand years ago and now it’s standard practice in business.
Why Business Law is Important for Entrepreneurs
The key to business law, and what makes it important for entrepreneurs of all kinds, is that a basic understanding of business law allows you to take calculated risks that make good sense for your business.
Why a Common Law Trademark Might be Enough
Learn why common law trademarks might be the smart choice for small businesses and local brands. Discover the differences between common law and federal trademarks, and save money while protecting your brand.
Here’s How to Learn Legalese as a Business Owner
To learn legalese, you need 3 things: context, technical knowledge of legal terms, and opportunities to practice what you've learned. This article will explain each of these things and how to learn them.